About

Dead Logo exists in the afterlife of luxury. Each hoodie is hand-knit in the United States using premium cashmere sourced from Scotland, shaped slowly and deliberately as a wearable relic rather than a seasonal product. The name is an elegy for the age of obvious branding—an era where logos eclipsed craft and volume masqueraded as value. We believe that age is finished. What remains is quieter, darker, and more exacting. Old rules, new sins is our doctrine: East Coast discipline haunted by inner-city defiance, tradition respected just long enough to be broken. Nothing is reissued. Nothing is explained. When the logo dies, only the work—and its ghosts—remain.